Associative coherence and targeting fast-thinking, 2 marketing lessons from Thinking ast and Slow
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Daniel Kahneman, Nobel Prize winner in economics (2002) popularised the idea of “fast thinking” and “slow thinking” in his book “Thinking fast and slow”. While studying behavioral psychology, I stumbled upon his book and lectures that taught me two marketing lessons.
Thinking Fast and Slow – Three Marketing Opportunities –
Thinking, Fast & Slow: Six ideas that every PR should know
What is a complex system? European Journal for Philosophy of Science
Associatively Coherent - Thinking Fast and Slow S01E04
Thinking Fast and Slow – Three Marketing Opportunities –
Fast and slow lessons for marketers, Media & Tech Network
Rational Decision Making: The 7-Step Process for Making Logical Decisions
The Perceptual Process – Introduction to Consumer Behaviour
Catalign Innovation Consulting: Kahneman's “associative coherence” vs David Bohm's “sustained incoherence”
Thinking, Fast and Slow. Daniel Kahneman - Book Summary
Book Review - Thinking Fast and Slow by Daniel Kahneman - HyperWeb
THINKING FAST AND SLOW BY DANIEL KAHNEMAN - TRADE PAPERBACK - BUSINESS BOOKS
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