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What I learned from reading Influence: The Psychology of Persuasion by Robert Cialdini

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Summary Influence: The Psychology of Persuasion by Robert Cialdini is a towering classic of marketing and psychology. Cialdini shows us humans are wired for mental shortcuts in reasoning.

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Influence, the classic book on persuasion, explains the psychology of why people say yes--and how to apply these understandings. Dr. Robert Cialdini

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