The IKEA Effect: Understanding the Psychological Phenomenon of Ownership and Attachment

The IKEA Effect, coined by researchers Norton, Mochon, and Ariely in 2012, refers to the tendency for individuals to overvalue and develop a stronger attachment to products they have played a direct role in creating or assembling. This effect has been widely observed and studied across various conte

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What is the IKEA Effect? The psychology of IKEA explained —