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Shiseido taps into clean beauty as it acquires Drunk Elephant

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News business : Japanese beauty group Shiseido has agreed to buy American skincare specialist Drunk Elephant, one of the most popular brands in the ‘clean beauty’ movement, for about $845 million. (#1145360)

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Drunk Elephant – why are shoppers mad about the cult, 'clean' skincare range, recently sold for US$845 million?

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